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Freenity (originally known as Freemont from January 7, 2002, to January 1, 2023) is an American commercial broadcast television network owned and operated by GloboRB, a subsidiary of Trujillo, Inc. The network serves as the flagship property of the Freenity Stations Group division. Launched in January 2002 as a successor to the ill-fated National Entertainment Network, the network is primarily aimed to the adult audience, ages 18 to 49. Freenity is headquartered in Downtown Houston, Texas, in the Wells Fargo Plaza, also known as the RB Center.
Since its launch as Freemont, the network was known for adjusting and readjusting the target audience, starting off with adults ages 18–34, until broadening to 18-54 in 2006. In 2013, as part of its first major revision, Freemont readjusted the target audience to the 25-54 age range, until its 2020 revision, where the network reverted to its 18-34 target audience. Following its 2023 rebranding, the network now targets the 18 to 49 age range.
History (1998-2023)[]
Freemont's foundations were laid in August 1998 when RB Media and NBC announced revision plans for the National Entertainment Network. These plans included the shift of its target audience from the 25-49 to 18-34 age demographic, in hopes of competing with The WB and the United Paramount Network (UPN), retiring the NEN brand for a "young and modern name", according to RB Media co-founder Wilmer Rodriguez, and moving the network's headquarters to Houston, Texas, in order to "know a better audience", also stated by Rodriguez.
More details would emerge in 2000 when both companies officially announced the network's new branding as "Freemont".
"We want the young audience to feel 'cool' and free to be themselves. We chose the name "Freemont" because its sounds unique and appealing. It is misspelled however, but the youngsters will find it humorous." - RB Media co-founder Joshua Baughman.
On October 12, 2022, GloboRB announced the relaunch of Freemont. "Freenity", which is a combination of "Freemont" and "Infinity", made its debut on the morning of January 1, 2023, but its logo launched during the "Happy New Year '23" special programming on December 31, 2022.
Schedule[]
As of January 2, 2023. Time set in C (Central). Programming in bold are network originals.
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12AM | Reruns, syndicated programming, or movies | ||||||
| 12:30AM | |||||||
| 1AM | Paid programming | ||||||
| 1:30AM | |||||||
| 2AM | |||||||
| 2:30AM | |||||||
| 3AM | |||||||
| 3:30AM | |||||||
| 4AM | Reruns or syndicated programming | ||||||
| 4:30AM | |||||||
| 5AM | Local: News
National: Reruns or syndicated programming | ||||||
| 5:30AM | |||||||
| 6AM | New Day America | New Day America: Weekend Edition | |||||
| 6:30AM | |||||||
| 7AM | E/I programming | Behind the Truth | |||||
| 7:30AM | |||||||
| 8AM | Here and Now | ||||||
| 8:30AM | |||||||
| 9AM | Local: Lifestyle Magazine (optional)
National: Reruns or syndicated programming |
In Between | |||||
| 9:30AM | |||||||
| 10AM | Scarlet's Table | Reruns or syndicated programming | |||||
| 10:30AM | |||||||
| 11AM | At Home with Freenity | ||||||
| 11:30AM | |||||||
| 12PM | Local: News
National: Reruns or syndicated programming |
Reruns, syndicated programming, or movies | |||||
| 12:30PM | |||||||
| 1PM | Family Cases | ||||||
| 1:30PM | |||||||
| 2PM | The Final Verdict with Cristina Morales | ||||||
| 2:30PM | |||||||
| 3PM | Impact Now | ||||||
| 3:30PM | |||||||
| 4PM | Local: News
National: Reruns or syndicated programming | ||||||
| 4:30PM | |||||||
| 5PM | RB News Evening Edition on Freenity | ||||||
| 5:30PM | |||||||
| 6PM | Celossip: Celebrity Gossip | Reruns or syndicated programming | |||||
| 6:30PM | |||||||
| 7PM | Freenity primetime | Freenity Weekend primetime | |||||
| 7:30PM | |||||||
| 8PM | |||||||
| 8:30PM | |||||||
| 9PM | |||||||
| 9:30PM | |||||||
| 10PM | Local: News
National: Reruns or syndicated programming | ||||||
| 10:30PM | RB News Nightly Edition on Freenity | ||||||
| 11PM | Staying with Stacy | Another Night with Benny B. | |||||
| 11:30PM | |||||||
| 12AM | Reruns, syndicated programming, or movies | ||||||
| 12:30AM | |||||||
Former logos[]
| GloboRB | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Subsidiary of Trujillo, Inc. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Film, Entertainment, and News | El Sombrero Studios • RB News • Spinnin' Animations | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Television Production | Doce Producciones • Freenity Studios • Nueve Originals • Spinnin' Animations Television | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Broadcast networks |
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| GloboRB Television Stations |
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| GloboRB Media Networks (United States) |
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| GloboRB International Networks |
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| RB Interactive and Streaming Group |
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| Other assets |
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| Defunct | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Acquisitions |
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| Notes | 1 Owned by GloboRB, it is operated by a third-party company under a/an LMA, JSA, and/or SSA. 3 Joint venture with Mattel 4 Canadian channels are owned by Bell Media using branding licensing agreements from GloboRB | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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