ARUBlox is an Brazilian Portuguese television network and works inside Roblox Corporation's division.
History[]
2016: Pre-release[]
In 2016, Maurício Domingos thinked: "Any voice of South America are not heared on everyplace", so, for fix that, he thinked on a solution, and then... Why not to try a television?
2017-2018: Launch and problems[]
Inside the name "TV Arujá", ARUBlox was launched. With simple programme, more focused in news. Because the idea of a Brazilian Television being not acquired by the general public, on the first year of broadcasting, the share was only of 14%.
2021: Twitter[]
"TV Arujá" expanded for Twitter, and this was the biggest step that they did. Only talking about Roblox, and real-life, ARUBlox got a lot of Followers in only 5 weeks.
2022: TV Arujá Games[]
In 2022, the first rebranding on the name and logo was made. Now, with 2 accounts separated, ARUBlox was now "TV Arujá Games".
2023: GAC de Ouro[]
GAC de Ouro is a brazilian award show that public vote chooses the best users in random categories, and in 2023, it was a real sucess, with more than 420 votes, Red Carpet, Concerts and Live for all public.
2024: ARUBlox, ARUPlay and more[]
"TV Arujá Games" changed again, and now, for the name that stays until today. After a marketing campaign for a few new names, @woipas gave the idea.
"For you not rename all the parts of Grupo Arujá, why not put the name like... ARUBlox?" - @woipas
After the rebranding, the ARUBlox team was testing a new VOD platform, and, on June 8 (ARUBlox 7th birthday), ARUPlay was born.