Side-by-side (graphic)

For real-world examples of "side-by-side" advertising by event and network, see the corresponding Wikipedia page.

Side-by-side is a type of television advertising format.

History
The concept of "side-by-side" was first introduced by the ESPN sports network in 2005. The format would be initiated during commercial breaks, where commercials would be slightly reduced in size to make way for a small live feed of the event (usually a quarter of the ad's size) as coverage continued. Audio from the event would be muted to make way for the ads.

The concept was to reduce interruption to live sport coverage caused by commercials. Most of the sports that use side-by-side ads during coverage (most often IndyCar and other motorsports events) often have no natural "breaks". These types of commercial run under many different names, which depend on event and network.

Examples by network
''To be added. Please place the name of your network (not necessarily an individual channel), your uses of side-by-side, and an image showing your network's typical side-by-side format. The image can be a template or a mock-up screen capture.''