Thread:Lukesams/@comment-8459116-20160609181437

ADVERTISING GUIDELINES:

- We have appointed Dora Winifred Read ("D.W.") from the show as our sort-of mascot for Arthur advertising on ABS. Arthur himself can appear on a few of our ads, but remember that D.W. is the face of the whole effort. Doraemon and related characters will still represent the ABS network as a whole.

- Speaking of D.W: When deciding what she's going to say, take into account this character profile. She has been known to speak critically against her brother (who just so happens to be Arthur himself), but note that this is a great opportunity for  self-referential humor. A character being shunned by another cast member can be a funny thing that people can relate to, and remember; this show is all about life lessons and how people get along in these situations.

- Sponsor companies DO NOT have to be cited.

- Any created material must look like a professional effort. Any publicity material that looks like it was made by a dyslexic 5-year old will be rejected, ON THE SPOT. We here at ABS have standards, you know.

 ​ - Advertising will primarily be in English. Note that Japanese subtitles will also be available when episodes are broadcast: If you are willing to do ads in Japanese, then that's fine. If there's an empty white space in an English ad, make it bilingual! Note that  when the show starts, t he logo shown on the right-hand side of this comment will be displayed in the top-right corner of the screen for 5 seconds, alongside the standard "Subtitles" marker.

- That almost trademark-worthy black/white dotted circle motif seen on the show's logo could be used in ads as well, and here's an idea: Put D.W. inside it as she addresses onlookers on billboards/posters, or as she directly speaks to viewers in TV ads. It'll look that bit more related to the franchise as a whole. It's not mandatory, but it's greatly encouraged. Try it!  