WHWH

KHWH is an NBC affiliate that serves Helena-West Helena, Arkansas, as well as the Mid-South which covers all of the northern Mississippi Delta, a small part of northeast Arkansas, and southern Shelby County in Tennessee. The station broadcasts on channel 40. In addition to carrying all NBC programming, KHWH also carries syndicated programming, including The Ellen DeGeneres Show, The Real, and Family Feud. Originally an independent, KHWH joined the NBC network in 1995. KHWH also operates a subchannel, which carries Trio Sports Networl.

History
Folllowing the success of his radio business, Elijah Mondy, Jr., decided that he wanted to enter the television business to help coincide with his radio station. On Sept. 3rd, 1990, KJIW-TV was launched to the airways. Broadcasting nothing but family entertainment as an independent station, KJIW-TV was losing money heavily. Mondy had to do something or else he'll have no choice but to shut down the station. In 1994, Mondy decided to split his company to two separate companies: Mondy Enterprises (which would cover his radio station) and Mondy Media (which would cover KJIW-TV), Mondy then handed over control of KJIW-TV to his son, Elijah Mondy, III. The transfer was complete on December 12th, 1994 with the FCC approving the transfer. Mondy, III, then announce the changing of the call letters to K H(elena) W(est) H(elena) to represent the city they call home.

NBC comes to Helena
In early 1995, it was announced that NBC was looking for a new affiliate in the Mississippi Delta. Although they already had an affiliate in the southern Mississippi Delta (KPVT in Vicksburg), NBC realized that they needed an extra affiliate in the region to get new viewers. NBC decided to expand to Helena-West Helena, Arkansas. As part of the agreement, KHWH had to launch their own newscasts. On Sept. 4th, 1995, a day after celebrating their fifth anniversary, KHWH became an NBC affiliate.

Newscast
As part of their agreement to become an NBC affiliate, KHWH launched their newscast a month after becoming an NBC affiliate. Having to battle with (real-life) Action News 5 (WMC) and (real-life) News Channel (WREG), NBC 40 News finishes barely edging out (real-life) ABC 24 News (WPTY, now WATN).