User blog:MattDet/Mix TV pulls out of the real-world US market

In a surprise shocker, MattDet announced today that Mix TV will no longer operate in all 210 real-world Designated Market Areas effective immediately.

"We had plans in place as early as the summer of 2016," MattDet said, "but low viewership and being part of intense competition, we had to do it sooner or later. We thought we had easy going when we brought Mix TV to the main 50 states in 2014, but it turned out to not be the case."

Mix TV will continue to operate in pop-culture DMAs.

All former Mix TV affiliates will become independents. Former O&Os will be sold or be added to the spectrum auction.