User blog:Cbcarter34/"Love in the Afternoon" comes to MyTV

Beginning Monday on Halloween, MyTV will have a daytime block filled with new soap operas under the umbrella titled: "Love in the Afternoon." "'Love in the Afternoon' is a three-hour block of soap operas. After watching 'MyTV Fun Machine' become a success, and both Party Over Here and Mr. Show doing well on Saturday nights, we figured that it's time MyTV enters into the daytime realm," MyTV CEO Kevin Malone said. Malone's first move is naming former CBS Vice President of Daytime Barbara Bloom as President of MyTV Daytime Programming. "I watched Barbara led CBS Daytime through some transitions. From from Drew Carey becoming host of The Price is Right to the debut of The Talk, there's a reason why CBS Daytime has been no. 1 for over 30 years, and I'm confident that MyTV Daytime will be a huge win for the network on down the road," Malone said.

Bloom went to work, convincing Lady Luck Enterprises of buying the righs of two soap operas from Prospect Park: All My Children and One Life to Live. After purchasing the rights of both of those soaps, Lady Luck then settled the 4-year long lawsuit with ABC, allowing both All My Children and One Life to Live resume production for MyTV. In addition, Lady Luck also stated production for the American adaptations of EastEnders, Emmerdale, Home and  Away, and Neighbours.

The Lineup for Love in the Afternoon is as follows: