WNJC

WNJC (Digital channel 36; virtual channel 40) is an NBC owned-and-operated television station licensed to Wildwood, NJ, with studios in Bala Cynwood, PA which serves as a satellite of Philadelphia-based sister station and NBC O&O WCAU for fringe areas of the Jersey Shore that cannot receive WCAU over the air. The station's transmitter is located in the Swainton section of Middle Township. The station signed on in 1966 as WCMC-TV, owned by Jersey Cape Broadcasting. Comcast, NBC's parent company, purchased the then-WMGM-TV in 2014, after originally planning to pull the network's affiliation from the station at the beginning of 2015. After a public outcry from Jersey Shore residents without cable, Comcast purchased the station from LocustPoint Networks and opted to keep NBC programming on the station. Comcast then changed the call letters to the current WNJC, which officially stands for " N BC on the J ersey C oast," although cited on newscasts as standing for "New Jersey's Connection." Since Comcast's purchase of the station, the branding has been "NBC 40, South Jersey's satellite of NBC 10."