WNJC

WNJC (Digital channel 36; virtual channel 40) is an NBC owned-and-operated television station licensed to Wildwood, NJ, with studios in Bala Cynwood, PA which serves as a satellite of Philadelphia-based sister station and NBC O&O WCAU for fringe areas of the Jersey Shore that cannot receive WCAU over the air. WNJC shares studios with WCAU and Atlantic City licensed Telemundo owned-and-operated station WWSI at the historic WCAU studios on the corner of Monument Road and City Line Avenue. The station's transmitter is located in the Swainton section of Middle Township. The station signed on in 1966 as WCMC-TV, owned by Jersey Cape Broadcasting, and has been affiliated with NBC since the station's inception, as well as having once carried ABC programming that was preempted by Philadelphia ABC affiliate WPVI before that station became an O&O of that network. Comcast, NBC's parent company, purchased the then-WMGM-TV in 2014, after originally planning to pull the network's affiliation from the station at the beginning of 2015. After a public outcry from Jersey Shore residents without cable, Comcast purchased the station from LocustPoint Networks and opted to keep NBC programming on the station. Comcast then changed the call letters to the current WNJC, which officially stands for " N BC on the J ersey C oast," although cited on newscasts as standing for "New Jersey's Connection." Since Comcast's purchase of the station, the branding has been "NBC 40, South Jersey's satellite of NBC 10." News operations of both stations were merged upon NBC's takeover, and personalities from both stations now appear on the newscasts. Every personality from the WMGM era were retained for the merged newscast. WNJC, along with parent station WCAU and WWSI, will be moving operations to the under-construction Comcast Innovation and Technology Center in Center City Philadelphia, which is being built by the stations' parent company, Comcast. Former station owner Access 1 Communications still owns the former WMGM building in Linwood, which now serves as the headquarters of WCAU/WWSI/WNJC's Jersey Shore news bureau. Comcast and Access 1 Communications are rumored to be planning on building a new facility for the Shore's news bureau in Atlantic City, with both companies each taking a 50% ownership stake in the building. WNJC is the only New Jersey-licensed station that carries one of the "Big Four" networks.