WJCB

WJCB is the NBC affiliate serving Norfolk Virginia, and the Virginia Beach market, including, Norfolk, Newport News, and Hampton Roads, VA. Broadcasting on channel 40, WJCB is owned and operated by Island Television. WJCB was launched in 1989 as an independent. After becoming a UPN affiliate, WJCB changed ownership when Tidewater Christian Communications (the founders of the station) sold the station to Lockwood Broadcasting. In 2000, Lockwood Broadcasitng sold the station to Myers Broadcasting. When The WB and UPN merged to form The CW and went to WNCW, WJCB became an affiliate with MyNetworkTV. In 2010, Myers Broadcasting sold the station to Island Television. In 2015, thanks to the broadcasting realignment, WJCB became an NBC affiliate. In addition to running the NBC schedule, WJCB also airs syndicated programming, including Card Sharks, Tic Tac Dough, and Access Hollywood. WJCB also operates three subchannels: 40.2 (for MyNetworkTV), 40.3 (for UPN Retro), and 40.4 (for Trio Sports Network).

History
WJCB signed on the air on May 29, 1989 The WJCB call letters stood for W Jesus Christ Broadcasting. WJCB was initially owned by Tidewater Christian Communications. During its early years as WJCB the station aired religious programing, infomercials and shopping programing. In April 1995 WJCB went under new ownership when Tidewater Christian Communications sold WJCB to Lockwood Broadcasting of Hampton, Virginia. Lockwood Broadcasting purchased WJCB from Tidewater Christian Communications for $6.75 million. Under Lockwood Broadcasting, WJCB became a UPN affiliate.

UPN Affiliation
On January 16, 1995, WJCB became a charter affiliate of the United Paramount Network and branded itself as "UPN 40". Ratings for WJCB began to slowly improve and by the end of the decade, WJCB found themselves in a close battle with (then) WNWB. In 2000, Lockwood Broadcasting put WJCB on the market, and Myers Broadcasting bought the station. Myers Broadcasting attempted to launch a prime-time newscast, but only lasted for 3 years.

MyNetworkTV affiliation
In 2006, UPN and The WB announced that they would merge to become The CW. With The CW going to WNWB (who changed their call letters to WNCW), WJCB became an affiliate of MyNetworkTV. In 2010, Myers Broadcasting sold WJCB to Island Television. Island Television began upgrading the station, and in 2012, WJCB was able to launch their newscast.

NBC Affiliation
In 2014, it was announced that WNPN would leave NBC and become an affiliate of QTV. NBC was struggling looking for a replacement station. Finally, on Dec. 3, NBC and Island Television came up with an agreement to make WJCB the new NBC affiliate for the Virginia Beach area. To get ready for the move, WJCB moved their MyNetworkTV affiliation to 40.2. On January 1, WNPN became affiliates with QTV, and WJCB became the new NBC affiliate.