WOVC

WOVC is the CW-affiliated station for Mason, MI. It broadcasts on digital and virtual channel 13 from a transmitter located east of Rayner Park. It's owned and operated by East Coast Broadcasting Company.

Digital Television
WOVC's broadcasts are digital-only as of June 11, 2009

UPN Mason
UPN Mason was a cable-only UPN affiliate that launched in 1996 that was managed by WOVC. It was Prior to UPN Mason's launch, WOVC aired UPN programs in syndication slots from UPN's launch in 1995 to UPN Mason's launch in 1996 (WOVC briefly returned to airing UPN programs in syndication slots in 2005, though UPN Mason continued to run UPN in pattern). In 2002, UPN Mason was added to WOVC's second digital subchannel.

In 2006, it was speculated that UPN Mason would join MyNetworkTV, with The CW going to WOVC. While WOVC affiliated with The CW upon that network's launch, UPN Mason became an independent station branded as "TV30 Mason" after it's cable position. It remained available on WOVC-DT2.

TV30 Mason was discontinued on July 5, 2007 due to poor advertising revenue. Since 2016, there have been plans by WOVC to resurrect TV30 Mason (or at least the channel's format) in some form in the future.