WARM-TV

WARM-TV is an affiliate of the Prime Network and serves Tampa as well as the Tampa Bay region, including St. Petersburg. Broadcasting on Channel 16, WARM-TV is owned and operated by Taft Broadcasting. Launching in 1989, WARM-TV became a local powerhouse despite being an independent. In 2012, WARM became an affiliate of Prime TV.

History
Taft Broadcasting launched WARM-TV in 1989. Under Taft's ownership, WARM-TV soon established itself as a local powerhouse. It ran programs from Taft's archive, such as Hanna-Barbera cartoons and later on the Quinn Martin library. WARM-TV became Tampa Bay's leading independent station. WARM-TV became the home of the Tampa Bay Lightning and the (then) Tampa Bay Devil Rays. However, they want to be an affiliate of a network. After missing out on Fox, NBC, and CBS. WARM-TV tried to become an affiliate of either UPN or The WB, but those plans failed. Finally, WARM-TV's dream came true when the Prime Broadcasting Group was looking for some stations to use as Prime TV was getting ready for launch. Taft Broadcasting agreed to have all the stations they own become affiliates with Prime TV, and on October 1, 2012, WARM-TV became an affiliate of Prime.