WSKF

WSKF is an NBC affiliate serving Tampa, Florida and the Tampa Bay region as well as south Florida. Broadcasting on channel 15, WSKF is owned and operated by Capital Cities Communications. Launched in 1955, WSKF is the third oldest station in the market (behind (WTIV and WSPT). Capital Cities bought the station in 2002. In addition to running the NBC schedule, WSKF also airing syndicated programming, including Access Hollywood, Steve Harvey, and Family Feud.

History
The station first signed on the air on February 14, 1955, with a live broadcast of the Gasparilla Pirate Festival. It was originally owned by ''The Tampa Tribune. ''WSKF has been an NBC affiliate since the station's inception. Largely because of its newspaper background, it was the early ratings leader in the Tampa market until WSPT (channel 25) passed it for first place in 1962. In 1966, Richmond Newspapers purchased both The Tampa Tribune and WSKF. In 1969, Richmond Newspapers changed their cooperate name to Media General.

In 1989,  it surged to first place in the Tampa Bay ratings and has stayed there for most of that time, led by one of the most popular anchor teams in the country. In 1997, realignment happened when WTSP (now WTPX) lost their FOX affiliation. FOX decided to try to get WSKF to become a FOX affiliation, but WSKF turned them down. In 2002, Media General shocked the region when they announced that they've sold the station to Capital Cities Communications.

WSKF's ratings remained at the top of the ratings until ill-fated primetime experiment with "The Jay Leno Show" from September 2009 to January 2010. Since then, WSPT regained the top spot, and remained there.