WSUN

WSUN is the NBC affiliate serving Sarasota, Florida, and the Central Florida Region. Even though WSKF is in the market, WSUN is the default affiliate for areas outside of the Tampa Bay area. Broadcasting on channel 6, WSUN is owned and operated by the Sarasota Broadcasters, Inc. WSUN was launched in 1953 by Hubbard Broadcasting. WSUN was an independent station until 1970 when they became an NBC affiliate. After 30 years of ownership, Hubbard sold the station to a local ownership group, the Sarasota Broadcasters, Inc.