WVSB

WVSB is an affiliate of The CW located in Oxford, Mississippi and serves the Mississippi hills region (Lafayette, Marshall, Union, Pontotoc, and Benton counties). Broadcasting on Channel 22, WVSB is owned and operated by Southern Broadcasting (which also owns ABC affiliate WUMT). Launched in 1990 as WJIW (a TBN affiliate), Southern Broadcasting bought WJIW in 2002 and changed the call letters to WVSB and became a WB affiliate. When the CW was formed in 2006, WVSB became an affiliate.

History
The Trinity Broadcasting Network decided to launch a local affiliate in Oxford and the Mississippi hills. Naming the station WJIW, TBN produced a variety of original Christian programs, such as gospel music concerts, live coverage of major Christian events, talk shows, health/fitness/nutrition programs with Christian family doctors, children's programs, contemporary Christian music videos, marriage enrichment series, holiday specials, Christian dramas, and full-length, family-oriented movies. TBN did some thinking and in 2001, TBN put WJIW on the market. Already owning an ABC affiliate in WUMT, Southern Broadcasting entered into negotiations hoping to make a duopoly in the Mississippi hills. TBN sold WJIW to Southern Broadcasting. On December 31, 2001 at 11:59 PM, WJIW signed off for good. At 5 AM, WVSB signed on. They became an affiliate of The WB 100 station group. In addition to carrying WB programming, it also maintained a master schedule of syndicated programming that aired simultaneously on all WB 100+ affiliates outside of network programming time periods, essentially structuring the service as a de facto national feed of The WB. In 2006, when The WB and UPN merged to form The CW, WVSB became an affiliate.

Newscast
Produced by WUMT, ABC 6 News on CW 22 was launched shortly after The CW was launched. This is WVSB's since time doing a newscast. From 1990-99, WJIW produced a newscast and called it Community 22 News.