WCPR

WCPR is an independent station that serves Clarksdale, Mississippi, and the Mississippi Delta. Even though their main channel number is 39, WCPR also known on air as "39/Cable 7" because on the Arkansas side of the Mississippi Delta (in particular Lee and Marion Counties) cable channels carry WCPR on cable channel 7. The owner of WCPR is Emmerich Communications, which also owns the parent company of WCPR, the Clarksdale Press Register.

History
WCPR was launched on January 1, 1960. being the first station ever to call Clarksdale home, WCPR was formed by the Clarksdale Press Register and Joe Bingham. WCPR was created just as the civil rights movement full swing. Mississippi was segregated, and WCPR was no exception. Until 1970, WCPR did not have an African American personality on television. On March 2, 1968, the Coahoma County NAACP filed a lawsuit against WCPR, and the Clarksdale Press Register for job discrimination when James Smith applied to be a sports anchor, but he wasn't even offered a job interview. WCPR said that he wasn't qualified, in spite of Smith doing sports for Clarksdale's local radio station WROX. After the case was thrown out in 1970, in order to avoid another lengthy lawsuit, WCPR hired their first African American personality when Kevin Johnson was hired to be news anchor for the morning news. WCPR continued to integrate when in 1978, 39Alive's weekend news had an all-African American news team. Ratings for WCPR were good. They even withstood the launch of WCCC in 1990, but when WKDH launched in 2013, WCPR's ratings fell. In January of 2014, WCPR and the newspaper, Clarksdale Press Register, was sold to Emmerich Communications.

Newscast
Started in 1962, 39Alive News became Clarksdale's only newscast aired in Clarksdale for Clarksdale. 39Alive News has finished dead last in the news race for the past 2 years.