WNDE

WNDE  is a television station serving Chicagoland as an ABC Plus owned & operated affiliate. Licensed in Schaumburg, Illinois; WNDE broadcasts on digital channel 37 and through PSIP, virtual channel 41 and is under ownership of The Walt Disney Company.

Beginnings
This TV station as channel 37 was launched on August 12, 1994 under the callsign WMVC, and it first aired music videos by artists and bands from the Adult Alternative format (similar in fashion to VH1). While it wasn't well received, it created a loyal following with music fans.

MSN TV
In early 1995, Microsoft had announced that their launching a new news network named MSN TV. Microsoft acquired 15 stations (including WMVD) across the United States and began broadcasting the network on August 15, 1995. The callsign was then changed to WMSC on August 24, coincidentally on the release of Microsoft's Windows 95 operating systems.  MSN TV broadcasted a unique news wheel, comprised of national and international headlines, sports, weather, and MSN's specialty, Tech news. Microsoft even had its stations carried via cable and satellite. Unfortunately, MSN TV suffered numerous missteps beginning in 1996. MSN was considering shutting down the network. However, NBC approached Microsoft in merging both MSN TV and America's Talking networks to form MSNBC. Before shutting down the network in early July, Microsoft put its entire station group for sale to make the merger happen.

After MSN TV
Former MSN TV affiliates had the option to switch to similar programming or go off the air. WMSC, however, opted to run a series of test patterns while simulcasting audio from AAA station WXRT 93.1 in Chicago. On August 12, 1996, Irving, Texas-based broadcasting tycoon and school teacher Charles Tandy launched Bronco Broadcasting (named after Irving's Austin Middle School mascot, the Broncos) and begun buying most of Microsoft's former station roster including WMSC. Under Bronco's direction, WMSC changed programming to CNN Headline News (same goes for the remainder of its stations). This caused a little controversy with its area cable and satellite providers. Bronco Broadcasting was given a reprieve after they were asked to reserve the primetime slots for community programming, in which WMSC and other Bronco-owned stations did. Weekends are reserved for Travel and Brokered Talk programming.

Aborted independent format launch
On May 7, 1997, Bronco Broadcasting began changing its stations to Bronco's unique independent format. Its Dallas/Fort Worth flagship station KMSD, which changed its callsign to KSFA (now KITX) at the time, was the first to launch with the general entertainment programming. Because it was well received, Bronco launched the independent format in Los Angeles and Honolulu, Hawaii in 1998 and 1999 respectively. By 1999, Bronco was approached by Disney and Turner Broadcasting to purchase a stake of the broadcasting company. Both Disney and Turner each obtained 25% of the stake in Bronco Broadcasting--a partnership that remained a stronghold. Tandy, then head of Bronco Broadcasting planned to launch a similar format on WMSC at the start of the 2001-2002 fall TV season, but due to the September 11th attacks which led to Bronco Broadcasting's financial struggles, the launch was put on hold with CNN Headline News still occupying its daily scedule.

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