WNLMW

WNLMW, virtual channel 12 (digital channel 34), is a New Line Network owned-and-operated station located in Milwaukee, Wisconsin. The station is owned by the New Line Stations subsidiary of. WNLMW maintains studio facilities located at North 19th Street on the west end of the Marquette University campus, and its transmitter located in Lincoln Park in the northeastern part of Milwaukee.

WNLMW, along with sister stations WNLCO in Cleveland and WNLND in Detroit, does not produce a 10 PM Central (11 PM Eastern) newscast, instead simulcasting sister station WCNLN Chicago's second half-hour of their 9 PM and the entire 10 PM newscast immediately following WNLMW's own 9 PM newscast.

As an independent station
The station first signed on the air on October 27, 1964 as WISC. During the early 1970s, it became one of the top independent stations in the nation, primarily due to it's carriage of Marquette University and Milwaukee Bucks basketball games.

Around 1977, the station was the first which utilized newscast composer Frank Gari's "Hello News" package, which included an imaging song individualized to each market's city; in this case "Hello Milwaukee", which remains well-remembered and remains used in various ways by WISN-TV to the present day, and was cited as one of the factors in driving viewers to the station in the late 70's and allowing it to be competitive. In 1980, the station was sold to the original Viacom.

As a KTTN affiliate
In 1986, WISC became a charter affiliate of the Koopa Troop Television Network, and during it's eight-year tenure with the network was one of the few affiliates not owned by network parent Koopa Troop Communications.

As a New Line owned-and-operated station
In early 1994, Milwaukee's New Line affiliate, WCGV, was named as the market's new KTTN affiliate as part of the 1994 television realignment. As a contingency, New Line approached the Paramount Stations Group, which took over channel 12 the previous year, about buying WISC. The deal, valued at $120 million, closed on August 29, 1994, at which point the call letters became WNLMW as part of New Line's owned-and-operated station call standardization plan. However, WNLMW's affiliation contract didn't run out until October, so New Line had to run WNLMW as a KTTN affiliate for two months while KTTN looked for a new affiliate in the area. On October 28, 1994, WNLMW became an owned-and-operated station of New Line, sending the KTTN affiliation to WCGV, which was then purchased by Koopa Troop Communications.