RDN "Bronies Unite" campaign

''' RainbowDash, Donaldo, and SuperCartoon, please don't kill me. ''' "I had just left the local McDonald's when apparently a van pulled up and ponies jumped out and started handing out My Little Pony dolls with "Broniesunite.com" printed on them. I'm not sure what to make of the website. Apparently B-Day is on April 1 (April Fools Day). I'm not sure if it's a clever campagin from Hasbro or what. But the whole thing makes me want to stop being a anti-brony and stop writing MLU stories." - Dakari-King Mykan, creator of My Little Unicorn.

The Rainbow Dash Network was recovering from the great fail known as the 2015 US TV broadcast realignment. And they only stole back a few stations. So they had to find a way to connect the message that being a brony is not that bad, and that the 2015 US TV broadcast realigment was a big fail, with a demographic that would sooner consider mahjong.

Bingbang32 created an experiential story. A 4-month teaser campaign based on an underground revolutionary brony uprising called “Broniesunite.” It is a public mystery game that will get everyone watching MLP: FIM without even realizing that they were bronies.

The campaign
The mystery began yesterday. The RDN station employees are covering their station areas with revolution-style posters, billboards and web banners. They give no explanation except for a URL. Broniesunite.com. Soon after, Kidomo sent out their MLP pony costumes. Curiously, the ponies just go about their business. Riding public transportation, shopping at the mall, going to the gym and generally infiltrating society.

The Website is the underground hub of the Broniesunite movement. It is a page created by the bronies, for the bronies in preparation for “B-Day,” April 1. The exact date and time of the brony uprising. The site featured video with clandestine meetings of the secret "equestria council", weekly video updates of the guerilla team’s infiltration of human society, and a slowed down version of the MLP theme.

In April 2005, reports began flowing out of Centersville (headquarters and camp of Weiss Broadcasting, the new owners of former RDN station WDRD) regarding Weiss Broadcasting workers being "brony-fied" by groups of roaming ponies. These ponies are not let loose in the fields, however, but humans in MLP pony suits (provided by Kidomo) who travel in vans and trucks and hand out free goodies such as MLP merchandise, all emblazoned with the words "Bronies Unite" and/or the domain name Broniesunite.com. Weiss helped RDN as compensation and joined in the fun (with fake alerts on it's on-camp station Weiss Channel).