WEAZEL Kids

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 WEAZEL Kids (originally known as WEAZEL Children's Saturday Morning Block) was an American children's programming block that ran from July 13th, 1991 to November 9th, 2002. WEAZEL Kids originated as a programming block that aired on several WEAZEL networks on Saturday mornings from 06:00am to 13:00pm (One O'clock).

History
WEAZEL Kids was launched on July 16th, 1991, as WEAZEL Children's Saturday Morning Block, a joint venture between the WEAZEL Corporation and its affiliated company Fred Quincy Entertainment. Its programming aired for 8 hours on Saturday mornings, each show 30 minutes to an hour long each.

In September 1995, the block was rebranded to WEAZEL Kids.

Decline and Final Years
WEAZEL Kids had been the top-rated children's program block among the major networks since 1993. However, by 1998, it was overtaken in ratings by CCC's COOL block rto!'s Morning E-I block. CCC aired mostly comedy-based cartoons at this time, while rto! Network aired preschool/E-I programming, splintering the audience. All of these factors left WEAZEL Kids behind, and the programmers couldn't find a way to catch up and stand out in this crowded field. WEAZEL Family, despite good reviews, began declining in revenue from viewers, which led to WEAZEL Family Worldwide (along with the shows on WEAZEL Kids' final lineup) being sold to Fred Quincy Entertainment in mid-2002.

The Final WEAZEL Kids aired on November 9th, 2002 before all the shows would be moved to '''rto! Network's Unnamed Saturday Morning Action Block'''.

Post-WEAZEL Kids
After the fall of WEAZEL Kids, Fred Quincy Entertainment instituted a three-hour morning lineup on its newly acquired rto! cable channel (known as "rto! Network's Unnamed Saturday Morning Action Block") that featured content formerly featured on WEAZEL Kids. In 2004, Fred Quincy Entertainment rebranded it's block to "rto! EX"; which was first used in the United States on the rto! Network's morning block and a new prime-time lineup on Fred Prime. The rto! EX block was killed off on December 16th, 2006, due to the introduction of online streaming services.

Meanwhile, WEAZEL put its vacant programming block up for bidding, and 4Kids Entertainment an anonymous company, purchased the remaining Saturday Morning time period. WEAZEL Kids maintained a Saturday morning-only schedule until December 14th, 2002, a week before it gave the time to 4Kids Entertainment.

WEAZEL Kids was replaced by the 4Kids Entertainment-produced WEAZEL Easel on December 14th, 2002. The block ran until December 27th, 2008, marking WEAZEL's complete withdrawal from children's programming.

Schedule
(*) represents a fictional show